The offer must earn attention
We shape the campaign around the service, geography and customer you genuinely want more of — not a generic promise of extra leads.
META ADS · QUALIFIED LEAD GENERATION
Qualified enquiries.More sales conversations.One system you control.
Solvya Flow builds and operates the campaign, creative and qualification system that turns Meta attention into real opportunities for established service businesses.
For established service businesses with capacity to grow
THE OPERATING VIEW
LIVEDemand-to-revenue flow
01
Targeted campaign
02
Qualified enquiry
03
Booked conversation
04
Quote / deposit
Booked conversationFIT
ServiceMATCHED
LocationCONFIRMED
Project valueMATCHED
TimeframeCONFIRMED
The campaign improves from what happens after the form — not just what Meta reports.
Meta Ads end to endCreative testingLead qualificationSales feedback loopMeta Ads end to endCreative testingLead qualificationSales feedback loop
WHY MOST LEAD GENERATION STALLS
Cheap leads are expensive when they never become conversations.
A campaign only creates value when the right people understand the offer, qualify themselves and give your team enough context to act quickly.
Qualification starts before the call
Creative, messaging and forms filter for fit, intent and timing before an enquiry reaches your team.
The sale improves the campaign
Appointments, quotes and deposits feed the next round of decisions, so optimisation follows commercial reality.
THE SOLVYA FLOW SYSTEM
We build the full path — not just the ad.
Strategy, creative, campaigns, qualification and sales feedback operate as one system built around your market and your capacity.
01
Find the opportunity
We identify the priority offer, strongest audience, service area, economics and capacity before building the campaign.
Offer · market · capacity02
Create the demand
Messages, creative angles and campaign structures are designed to make the right prospect stop and take action.
Message · creative · delivery03
Capture the right context
The enquiry path collects the information your team needs to prioritise and respond with relevance.
Qualification · routing · speed04
Optimise for revenue
Weekly decisions combine Meta data with conversations, appointments, quotes and sales outcomes.
Feedback · testing · growthTHE SCORECARD
The numbers we use to make the campaign better.
Cost per lead is only one signal. The real picture appears when campaign data is connected to the quality and progression of each opportunity.
01 · FIT
Qualified enquiry rate
Are the right people, projects and locations entering the pipeline?
02 · CONTACT
Conversation rate
Are enquiries reachable, responsive and followed up quickly?
03 · INTENT
Booked appointments
How many opportunities become a real sales conversation?
04 · REVENUE
Quotes and deposits
Which campaigns and messages create genuine commercial value?
BUILT ON YOUR SIDE OF THE TABLE
Your account. Your data. Your learning.
The acquisition asset should compound inside your business, not disappear when an agency relationship ends.
Nothing rentedCampaigns run in your ad account, so the history, audiences and learning remain inside your business.
Nothing sharedEnquiries are generated for your business — not resold to three competitors in the same postcode.
Nothing hiddenYou see the structure, the decisions and the outcome trail used to improve performance.
CLIENT-OWNED ACQUISITION ASSET
01
Your Meta account
02
Your qualified enquiries
03
Your sales feedback
04
Your compounding insight
SELECTIVE BY DESIGN
A strong campaign still needs the right operating fit.
The strongest collaborations start with a valuable service, real delivery capacity and a team ready to follow up quickly when a qualified opportunity arrives.
Built for businesses that…
Sell a considered, high-value local service
Have credible proof, visuals or customer reviews
Respond quickly to new enquiries
Have capacity over the next 30–60 days
Want to build an acquisition asset they control
Less suited if…
Need guaranteed revenue or lead volume
Cannot fund a meaningful media test
Are already operating at full capacity
Have nobody responsible for follow-up
Judge performance only by the cheapest form submission
FULL-FUNNEL DELIVERY
Everything needed to turn paid attention into sales opportunities.
From the initial diagnosis through ongoing optimisation, every part of the acquisition loop is designed to work together — and stay visible to your team.
Book a strategy callThe exact scope is tailored to your market, existing assets and growth priorities.01
StrategyOffer, market, audience and acquisition plan
02
Creative systemAngles, messages and assets built to earn attention
03
Campaign buildStructure, launch and targeted distribution on Meta
04
QualificationLead path and questions aligned with your sales process
05
Tracking & routingClear ownership and visibility from enquiry to outcome
06
Ongoing optimisationNew tests and decisions guided by commercial feedback
OPERATOR-LED
Founder-led. Close to the work.
You work directly with the person diagnosing the opportunity, shaping the campaign and reading the feedback. No account-manager relay, fewer lost details and faster decisions when the market gives us a signal.
Antoine · Founder & campaign operatorFAQ
Straight answers before a first call.
What exactly does Solvya Flow manage?
Solvya Flow manages the acquisition system end to end: commercial diagnosis, Meta strategy, campaign and lead-flow setup, creative direction, launch, weekly optimisation and the feedback loop with your sales outcomes. The exact scope is adapted to your offer and existing assets.
What makes an enquiry qualified?
Qualification criteria are agreed before launch. They can include location, requested service, project value, timing and any operational constraint that matters to your team.
How is the media budget defined?
It is scoped after the initial diagnosis, based on your market, service value, available capacity and the volume of data needed to optimise responsibly. The objective is to build a commercially useful test — not to spend money merely to generate platform activity.
How do you measure performance?
We connect platform signals with the outcomes recorded by your team: contact quality, conversations, appointments, quotes, deposits and sales where attribution is available. That feedback guides the next campaign decisions.
Who owns the ad account and data?
You do. Campaigns run in your Meta account, and your team keeps the campaign history, audiences, learning and lead data.
READY FOR A STRONGER PIPELINE?
Turn Meta into qualified opportunities — not another marketing expense.
In 15 minutes, we’ll look at your offer, current acquisition and growth capacity, then identify the strongest opportunity to test or improve.
Book a 15-minute strategy call